Origins of the Name
Idonothingallday first got its start as the prefix to an email address of a good friend of ours. This account was in heavy use during the heyday of email forwarding and it struck a comedic yet familiar note with its widespread audience who at this time were just getting acquainted with the movie Office Space, a generational cult favorite.
Years later, when we first decided to create an online video channel the name seemed as good as any others that we were considering.
History of the Concept (still needs to be updated)
The web was growing up fast and convergence was drawing closer.
Originally intended to capture the complete experience of walking around this bustling city.Video blogs were in their infancy and
In the October 2004 edition of Wired magazine, Chris Anderson wrote an article in which he coined the phrase ‘The Long Tail’.
Press Release Copy from 2006
Spring is in the air, but millions of Americans are stuck inside their office all day. To bring a little life and vitality from the outside in, there's www.idonothingallday.com, a new blog-based docureality video series capturing the sights, sounds and fashion savvy on the everyday streets of one of the most vibrant cities in America.
Idonothingallday.com features short video clips published everyday that offers a voyeuristic view of New York City, with a focus on capturing footage of the beautiful, the well-dressed, the barely dressed, and the extraordinary women you can find walking down the streets of New York City. All Clips are filmed with permission granted ahead of time.
Contact Info:
producer <at> idonothingallday <dot> com
casting <at> idonothingallday <dot> com
marketing <at> idonothingallday <dot> com
samples <at> idonothingallday <dot> com
scripts <at> idonothingallday <dot> com